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🚨 Got a tracking/pixel problem on Shopify?
Or talk directly to Mehdi →
Broken Shopify checkout, Consent Mode blocking 40% of conversions, an agency/dev who can't tell you where the problem is: we diagnose and fix your tracking in 48h, without touching your theme.
My CPA doubled overnight and nobody knows why.
My dev says the tracking is fine, Meta says otherwise.
Since we installed Axeptio/Cookiebot/Didomi, conversions dropped 30-40%.
The ROAS Meta reports no longer matches my real revenue in Shopify.
We changed theme / switched to the new Shopify checkout and everything broke.
My media agency says to raise the budget, but which data are we even optimizing on?
No way to tell if Meta/Google/TikTok events are deduplicated or double-counted.
I want to test ChatGPT Ads / other channels but I have no reliable data to send them.
These aren't isolated cases. It's become the new standard since the Shopify checkout overhaul — and 9 agencies out of 10 don't have the fix yet.
Since the Shopify checkout overhaul (Checkout Extensibility) and the tightening of Consent Mode v2, "classic" tracking scripts installed via Google Tag Manager no longer fire correctly on checkout steps. The result: Meta, Google and TikTok only receive a fraction of your real sales.
On top of that, the consent banner (Axeptio, Cookiebot, Didomi...): when misconfigured, it blocks tracking for 30 to 50% of visitors before they even get a chance to convert on your ad platforms.
The business impact you actually see: Meta/Google's algorithms optimize on incomplete data, target the wrong audiences, and your CPA climbs while your real sales don't move nearly as much.
$14 → $0.57
Cost per conversion before / after a server-side tracking overhaul on an e-commerce account supported by ROOTY.
Our emergency offer for Shopify merchants losing money right now. No theory, no 6-month roadmap: we step in and get real data flowing into your ad accounts within 48h.
Rapid intervention within 72h for diagnosis and repair of your tracking. We then monitor its reliability over several weeks, and guarantee the result over time.
Quick form (2 min)
Share your store URL and situation through the form below, or send us access to your Google Tag Manager and Meta Events Manager.
Written diagnosis (within 48h)
We send you a clear diagnosis: what's broken, what's leaking, what it's costing you — with a precise breakdown, item by item.
The fix
We repair server-side tracking, realign Consent Mode with your current cookie management tool, and connect the relevant ad platforms.
Proof and monitoring
You get a before/after comparison, and monitoring stays active to alert you if tracking breaks again.
Meta, Google, TikTok, Snapchat, Reddit, ChatGPT Ads, affiliate networks: each platform has its own tracking requirements. We know them all.
We're an official Axeptio partner for GDPR consent, and an official Stape and AddingWell partner for server-side tracking. We configure and optimize your consent banner without ever breaking GDPR compliance, and we also work with Cookiebot, Didomi and other CMPs already in place: no need to switch tools, we optimize what you already have.
Nutrition/info-product brand, GHL funnel
Critical tracking failure from a third-party vendor → emergency takeover, conversion data made reliable within 72h.
Multi-store e-commerce group
CPA cut by more than 20x after switching to server-side tracking ($14 → $0.57 per conversion).
Multi-market e-commerce brand (France + international)
Cross-funnel tracking dashboard built to monitor real ROAS, independent of the "optimistic" numbers reported by ad platforms.
Three questions, and we'll schedule your diagnosis within 48h.
Start my SOS Tracking requestFrequently asked questions
Three questions, and we'll schedule your diagnosis within 48h.
This page is tracked with our own stack — request a demo.